Masonry Studio

Hi, I’m Justin Alva, Founder & CEO of Masonry (find me on LinkedIn and Twitter).

Masonry Studio consults early-stage startups on their marketing, growth, and product strategy. Additionally, we assist companies of all sizes with their content, design, and marketing requirements.

I play the role of a Fractional CMO or Head of Growth and execute through a mix of a core internal team and our trusted network of freelancers and boutique agencies.

The Backstory

I’ve been working with startups for the last 14 years. At each of the companies I worked or consulted with, I either led or played a key role in the setup of the growth and marketing function.

I'm clued in on what's happening in tech, business, and startups. Having worked at companies in sports, content, aerospace, fintech, ed tech, gaming, Web3, and marketplaces, I have a broad understanding of most sectors.

Three years ago I left my full-time role at smallcase. I started as an independent consultant before launching Masonry Studio.

Previous Work (Full-time)

• Ex-smallcase: I led growth for the B2C product (mobile app), brand marketing, content marketing
• Ex-TeamIndus: Part of the core marketing team for India's attempt at a private lunar landing mission (Google Lunar XPRIZE)
• Ex-Sportskeeda: Worked on content-driven commerce experiments back in their early stages
• Started up twice: One of them was Cupick, a marketplace for visual artists

Masonry Studio

<aside> 💡 For marketing, growth or product consulting, we only work with 4 companies simultaneously any point in time.

Growth Consulting: 1 Slot Available

We don’t have a cap for marketing services.

Marketing Services: Slots Available

</aside>

Current Clients

• PierSight
  • PierSight is building a constellation of SAR & AIS satellites to provide persistent maritime monitoring. They have raised $6.6M in pre-seed and seed funding.
  • Role: Fractional CMO & On-Demand marketing team
• Nabhdrishti Aerospace
  • They are building an indigenous micro gas turbine for power generation, aviation, and defense. Founders have combined 50+ years of domain experience working at GE, Rolls Royce Engines, and DRDO.
  • Role: Narrative, Pitch Deck Design, Website Design & Development
• KorrAI
  • KorrAI is a Canadian company which is YCombinator-backed and has raised $1.3M in seed funding. They use data from SAR satellites to detect millimeter-level movement of the earth’s surface for use in infrastructure, mining, and insurance.
  • Role: Rebranding, Positioning, and Website Redesign

Concluded Engagements

• Helping build, launch, and grow Bored (now defunct) for SuperGaming (Series B stage gaming studio)
• Consulting IndieFolio on their growth strategy